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Obama’s Secrets is the ultimate "communication bible." Learn how to be more persuasive, how to influence faster, and how to make a success of your own career.
This one-of-a-kind book is not about President Barack Obama. It's about how you can hone your presentation and communication skills by using Obama's communication secrets.
Obama’s Secrets provides you with a wide range of tools from the arenas of persuasion, communication, presentation, psychology, and even from recent studies in the field of brain science!
Now, whether you are a CEO, a corporate VP, a sales pro, a lawyer, a teacher, a minister, or a politician—you can use these secrets too.
Based on their analysis of over 300 of Obama's appearances worldwide, from the 1990s until August 2011, and by utilizing their more than twenty-five years of experience, international communication guru Gil Peretz, and Defense Counsel and NLP expert Nili Peretz, have cracked the secret code of Obama’s techniques and show you, step-by-step, how his "magical rhetoric skills" can translate into your own success.
In the first part of the book, you will be exposed to the “street smarts” that will help you transform your messages so that they will penetrate the hearts and souls of your listeners.
Part two will show you how the way you think helps to influence and persuade. Something more is required beyond tactics and methods, something much more basic and profound related to our way of thinking.
In the third part, you will become acquainted with Obama’s “message engineering.” You will be provided with a simple implementation toolkit that will enable you to quickly improve the way you convey your messages in all areas. You will be able to use the secrets of other charismatic leaders such as Winston Churchill, John Kennedy, and Bill Clinton, and business pioneers such as Steve Jobs, Jack Welch, and Stephen Covey.
In part four, you will discover how Obama made people fall in love with him in 2008 and become enthralled by his messages, and you will get to know how to activate these secrets of infatuation. You will upgrade your skills in creating human chemistry and intimate closeness with a heterogeneous audience–the key to influencing and leading people.
Part five will expose you to the right tools to communicate with the "right brain" and tap into the subconscious mind of your listeners. It works like magic. You will be exposed to the naturalness with which the mind absorbs stories and the way in which they directly penetrate the subconscious. After that, you will see how Obama uses “thought programs” to “program” the audience’s mind and “glue” messages thereto. You can use these secrets too, and–no less important –you will upgrade your alertness level when others try to influence you.
In the sixth part you will learn how Obama uses effective linguistic patterns to convey messages. Here, too, you will be provided with a very useful toolbox, with emphasis not only on the tools themselves, but also on the reasons why these tools are effective.
And finally, you will be exposed to the power of non-verbal communication, which is an integral part of any interpersonal communication. Often it is not what you say; it's how you say it.
A brief and concise summary on the last page of each chapter will allow you to use the book quickly and efficiently when preparing for your next presentation, speech, or sales call.
Do you want to be Magnetizing? Charismatic? Eloquent? Captivating? Persuasive? Heart-piercing? A master of words? When you know what they are, you will be able to use Obama's secrets in order to communicate your messages like a pro, inspire any audience, stimulate action, and gain a competitive advantage.
Obama’s Secrets: How to Speak and Communicate with Power and a Little Magic will transform the way you plan, prepare and practice for your next presentation, media appearance, or sales meeting–in a way no other book can. It might just be the new "Dale Carnegie for
- Sales Rank: #281168 in eBooks
- Published on: 2011-10-18
- Released on: 2011-10-18
- Format: Kindle eBook
About the Author
International speaker and author Gil Peretz is one of the world's leading authorities on communication, marketing and sales training. Gil's clients include organizations such as Microsoft, Motorola, Coca-Cola, IBM, Allergan, Merck, Teva, HP, Orange, Ericsson, Hilton, Comverse, Delta, and many more.
It is not rare to see Gil on stage delivering power-packed business ideas with the help of magic and props to make his audience move, sing, dance, and be active participants of Gil's unique business experience. In each of his seminars, he fosters a genuine aura of intimacy, and encourages the sense of an individual conversation with each participant. Feeling that they have taken part in a special intellectual and emotional experience, audience members leave venues with ideas for immediate implementation.
Peretz is author of the best-selling and revolutionary marketing novel Intimate Marketing.
Coauthor and NLP expert Nili Peretz has brought to this joint writing endeavor her experience of over a decade as Defense Counsel, as well as her expertise as a Master Practitioner NLP (Neuro-Linguistic Programming). This expertise is the result of hands-on experience, accumulated in helping people hone their "communication IQ," overcome stage fright, make instant connections in business and in life, and make significant changes in many areas of their lives through the use of NLP tools.
"Gil is a very enthusiastic, though provoking and engaging speaker. He links concepts to very relevant examples and brings life and color to his speeches and training."
Nick Rothwell, Commercial Director EAME, Allergan
"I am confident in recommending Gil as a keynote speaker. He is very knowledgeable, creative and entertaining! He has an easy, thought provoking style of delivery."
Ed Benson, The Ken Blanchard Companies
Most helpful customer reviews
2 of 2 people found the following review helpful.
A great book written by two international experts. LOVED it!
By Rae L
I am working in Corporate Finance and a lot of times, I have to do presentations for my co-workers and the clients. I always have to attend meetings and seminars that require knowledge sharing. So that means, a lot of talking, listening, and communicating. I am guilty using “unwords” such as umm, uhh, during my presentation. I participated at a workshop that Nili Peretz delivered about turning stage fright into energy to deliver messages with power, and that was one of the best experience you have had.
I am very impressed about what’s written on this book. Just like what the author said, this book was written out of love. I can indeed say that they shared all their knowledge and experience, and believed that everyone can learn from them. This book is for anyone who wants to have a successful career. I personally recommend this book to all those people who want to improve their speech and presentation in front of a huge, or small audience. If you want to be confident and would like to be a great presenter or speaker; or if you just want to have excellent interpersonal and communication skills, then this book is definitely a must read. This book offers a lot of great techniques that you can use at work, school, or anywhere public or private. It provided great examples so the reader would be able understand its message. This book will teach you the secrets of how to communicate effectively with your audience, without using “unwords.” It discuss about ways to not just talk and present but how to actually influence and persuade your audience. It will help you make your presentation exciting and interesting. It will help you understand why gestures, props, and understanding your audience play an important part of delivering your message. It will help you build your confidence and capabilities, and become aware of the substance that you have and your potential. It will teach you different strategies to become optimistic. It will help you overcome your stage fright. Now I can say that I know how to be star on the stage, and communicate with the people. One thing that I really learned about this book was, communication is an art. It’s not just the words you say. It’s the connection that you make when you communicate. It’s how you move and inspire people. It’s how you relate with your audience. It’s how you build rapport. This book will definitely help you become a better person. According to the author, charisma is within us. I agree to that. Just keep on practicing and rehearsing. You need to realize that you have that charisma and learn how to develop it and use it.
2 of 2 people found the following review helpful.
Obama's Secrets - A "Must-Read" for Speakers Everywhere
By Amazon Customer
We all speak, but how many of us really communicate? Are our messages being received by our audiences and making an impact, or (to borrow the clich�) are they simply going in one ear and out the other? Through their research of more than three hundred of President Barack Obama's speeches, as well as their expertise in the fields of Communication and Neuro-Linguistic Programming, co-authors Gil and Nili Peretz identify the techniques that this charismatic, globally-respected speaker uses himself, and show readers how they too can appropriate them in order to improve their own communication abilities.
As clearly outlined in the title, this book is about how the reader can learn the secrets of President Barack Obama to improve his or her ability to influence, persuade, and win over any audience - whether they be assembled in large auditoriums or at the dinner table. It is not a book about the president himself. But it does examine who he is as a person, and the story of his life, in order to explain how he has come to be where he is now: a man recognized as one of the most eloquent speakers of our era. Through actual examples of the speeches he has made since the 1990s, Gil and Nili Peretz lay out, in a simple and easy-to-understand way, how the reader can implement Obama's highly successful techniques.
The book is clearly divided into seven sections, each exploring a different set of techniques used by Barack Obama. But what sets this book apart from other bland "communication how-to's" is the co-authors' exploration of the way in which the mind works when it is the recipient of communication. The idea of "message engineering," discussed in the third part of the book, is an insightful technique which illustrates to the reader how messages can be "engineered" in a way that they will be most influential. Throughout the book, the co-authors explore and explain useful tips like linguistic patterns, the use of human chemistry to create a sense of infatuation by the audience, using personal experiences to connect with the audience, and the power of non-verbal communication. And each section provides a generous collection of examples of the way in which these techniques are used by the president himself - each technique is not merely dictated to the reader, but illustrated. And particularly unique to the market is the book's exploration of Neuro-Linguistic Programming. Through identifying the way the brain works, the different functions of the left and right hemispheres of the brain when being communicated to, Gil and Nili Peretz identify the ways in which the president "programs" his audience to be receptive to messages. And with their live examples, they show the reader how he or she can do it too.
This book is a must-read for anyone who wants to improve their communication skills. By learning the techniques identified by Gil and Nili Peretz, and by seeing them in action through actual examples, readers will know and, more importantly, understand how to influence, persuade, and make any audience fall in love with them - just like President Barack Obama. It is an invaluable toolkit of information for any communicator. In any situation.
2 of 2 people found the following review helpful.
After Dale Carnegie's book, Its Obama's Secrets
By Candoar
Let me tell in the outset that I'm biased.
I love any book which can give a decent amount of info on Speaking skills, Public speaking and Speech engineering. This book covers all three.
What do you gain from this book..
- Clarity on mastering hypnotic presentation
- The inside secrets of one of the outstanding speech constructors of our time Barrack Obama
- Brick by brick analysis with aptest examples (meticulous work)
- Human language deciphered to human language
Authors who have written about basic public speaking have indeed given us fantastic information. But Obama stands way ahead other public speakers.
Observing the speech once, I was baffled at the construct of a certain information presented by him. From then on, I have been in search of Obama's METHOD. Indeed lucky to find Obama's SECRET'S'
This book further is important as
- It is not something small. It is quite voluminous
- The writing is amazingly smooth. Reinforcing the points of discussion has got a fluidity. Appreciatable construction.
- Numerous examples of speeches
- Apart from other things, what caught me was the quoted books which directs us to further exploration
Readability 5/5
Understandability 5/5
Lay out, structure 5/5
Value for money 6/5
Usefulness 7/5
Highly recommendable
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